Top Functional Food Ingredients Shaping the Health and Wellness Industry

The global functional food ingredients market, valued at USD 119.2 billion in 2024, showcases a remarkable growth projection, anticipated to escalate to USD 165.8 billion by 2029, indicating a robust compound annual growth rate (CAGR) of 6.8% during the forecast period. Escalating consumer awareness regarding health and wellness has significantly bolstered the demand for the functional food ingredients market. The prevalence of lifestyle diseases such as obesity, diabetes, and cardiovascular issues has propelled individuals to prioritize healthier dietary choices. As people become increasingly conscious of the link between diet and health outcomes, there is a growing inclination towards functional foods that offer specific health benefits.

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Asia Pacific is the Fastest-Growing Market For Functional Food Ingredients Among The Regions

Shifting dietary preferences and rising health consciousness among consumers drive the demand for functional foods fortified with specific ingredients targeting various health benefits in the Asia Pacific region. This trend is particularly pronounced in countries such as China, India, and Japan, where there is a growing awareness of the importance of preventive healthcare. Additionally, the rich and diverse food culture in Asia Pacific countries, coupled with the prevalence of traditional medicine systems such as Ayurveda and Traditional Chinese Medicine, creates opportunities for the incorporation of functional ingredients derived from natural sources. Moreover, the Asia Pacific region boasts a burgeoning population, rapid urbanization, and increasing disposable incomes, all of which contribute to increased consumer spending on health-enhancing products.

The food segment within the applications is estimated to have a larger share in the functional food ingredients market

Food is an essential part of daily life, making it a primary avenue for incorporating functional ingredients into consumers’ diets. The food segment encompasses a vast array of products, ranging from bakery and confectionery items to dairy and savory snacks. This widespread integration allows for a larger market reach unlike other applications. In addition, functional food ingredients are increasingly sought after by health-conscious consumers who prioritize wellness without compromising on taste or convenience. Incorporating functional ingredients into everyday foods seamlessly aligns with consumer lifestyles, driving up demand within the food segment.

Moreover, food products offer a versatile platform for incorporating functional ingredients without significantly altering taste or texture, enhancing their appeal to a broader consumer base. This versatility allows for the seamless integration of functional ingredients into various food categories, including snacks, dairy, bakery, and cereals. Additionally, regulatory approval processes for functional ingredients in food products are generally less stringent compared to those for beverages and nutraceuticals, streamlining the product development cycle and facilitating quicker market entry.

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Food, By Application, Accounted For The Highest Market Share Among Form Segment

With the largest market share of all the segments, the food segment emerged as the dominant segment in the market for functional food ingredients. The market for functional food ingredients is experiencing growth fueled by a rising preference for convenient, nutritious food options and an increasing demand for fortified food and beverage products. This expansion is driven by a rapidly growing health-conscious population, especially evident in emerging markets, which seek out fortified food products incorporating functional food ingredients.

Functional foods are becoming increasingly popular among consumers who are looking for specific health benefits like better digestion, immune system support, or increased energy levels in addition to nutritional value.

Pulse Ingredients Market is Expected to Grow $25.9 billion by 2027

The global pulse ingredients market is estimated to be valued at USD 20.7 billion in 2022. It is projected to reach USD 25.9 billion by 2027, recording a CAGR of 4.6% during the forecast period. Pulse ingredients are fine-powdered materials created from the peas, lentils, and chickpeas made without the use of processing aids or chemical compounds. These are natural food and feed-grade products that are used to increase the nutritional value of foods without altering flavor, aroma, and color properties. Pulse ingredients are important components of food ingredients used in feed products including pet foods and aquaculture. The demand for protein-rich food products is very high and is a growing trend among consumers; moreover, the popularity of protein-rich food is particularly higher among diet-conscious consumers and those dealing with weight management.

Asia is projected to be the largest market in pulse ingredients market

The Asia Pacific market consists of developing countries such as India, China, Australia & New Zealand, and Japan. According to FAO, in 2018, the region accounted 49% of the global pulse production within which India contributed around 57% of the production alone. The country is one of the major pulses producing as well as consuming country in the world. The major pulse crops in India include chickpeas, peas, green gram, black gram and lentils. The regional growth is backed by the rising population, growth in disposable income, and increased consumer interest toward functional ingredients, which is expected to boost the sales of pulse ingredients.

The key players in this market include ADM (US), Roquette Frères (France), Ingredion (US), The Scoular Company (US), Axiom Foods, Inc., (US), PURIS (US), Emsland Group (Germany), AGT Food and Ingredients (Canada), Batory Foods (US), Vestkron Milling M/S (Norway), and Dakota Ingredients (US).

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The chickpea segment is expected to grow at the highest CAGR during the forecast period

Chickpeas or garbanzo beans are a good source of proteins, vitamins, minerals, carbohydrates, and include high levels of dietary fiber. According to Food and Agriculture Organization (FAO), in 2019, India was the largest producer of chickpeas with about 70% supply coming from the country. It is the third largest produced legume in South Asia after bean and pea. Desi and Kabuli are two distinct types of cultivated chickpea; the Kabuli is grown in West Asia and the Mediterranean region, whereas the desi type is grown in the Indian subcontinent. Increased consumption of chicpea and use in various food and beverage application to drive the market for the segment.

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From Farm to Fork: How Food Disinfection Ensures Safer Food Supply Chains

The global food disinfection market is expected to reach a value of USD 14.9 billion by 2025, growing at a CAGR of 4.1% during the forecast period. Factors such as the increasing occurrences of foodborne diseases and growing safety concerns related to food are driving the market for food & beverage disinfection, which is achieved by certain chemicals and technology (equipment). Chemical disinfectants are more frequently used in food production facilities than thermal or radiation techniques.

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Asia Pacific is estimated to hold the largest market share during the forecast period

Asia Pacific accounted for the largest share during the forecast period due to the growing demand for meat and meat products in developing and developing countries such as China, India, and South Korea. The USDA is of the view that factors such as increasing disposable income, increase in population, and rapid urbanization have significantly aided in the growth of the market in this region. With the westernization of diets in the various countries in Asia Pacific, the demand for better quality meat has been growing which calls for the need to improve the overall health and productivity of livestock species which further drives the growth of the food disinfection market.

Key Players

This report includes a study on the marketing and development strategies, along with a study on the product portfolios of the leading companies operating in the food disinfection market. It consists of the profiles of leading companies such Solvay (Belgium), Neogen Corporation (US), Evonik Industries (Germany), Ecolab (US), BASF SE (Germany), Diversey, Inc (US), and Kersia Group (France), Thatcher Company (US),) CCL Pentasol (UK), Rentokil (US), and Entaco N.V. (Belgium), Sanosil Ltd. (Switzerland), Stepan Company (US), Acuro Organics Limited (India), Deluxe Chemicals (US), and Finktech GmbH (Germany).

Meat & poultry, by food processing, is estimated to hold the largest market share during the forecast period

The food disinfection market, by food processing, has been segmented into meat & poultry, dairy, fish & seafood, fruits & vegetables, and other foods. Meat & poultry account for the largest market during the forecast period owing to the large pool of products available in the market. Meat processing facilities often face the challenge of controlling the count of Salmonella, Listeria, and other bacteria. Since meat and poultry are susceptible to easy contamination by pathogens and are highly perishable products, disinfection of meat processing equipment is of prime importance to prevent disease outbreaks.

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Processing, by application area, is estimated to account for the largest market share during the forecast period

Processing account for the largest market size during the forecast period, owing to increase in the consumption of meat & poultry products, dairy products, fish & seafood, and fruits & vegetables sector. Food processing machinery form the largest market for food chemical disinfectants and equipment as the major focus of manufacturers is on disinfecting the food contact surfaces during the entire production line. Since food processing equipment comes in direct contact with food surfaces, it becomes critical for processors to maintain the cleanliness and hygiene of these equipment to prevent cross-contamination of food products and ensure high quality and safety of end-food products. The disinfectants to be used on food contact surfaces are highly regulated by government agencies to ensure food security. The Canadian Food Inspection Agency defines food contact surfaces “as any equipment or utensil which normally comes in contact with the food product or surfaces normally in contact with the product.” Food processing equipment form a critical part of large manufacturing units, and the disinfection of these equipment helps achieve quality compliance.

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The Impact of Agrochemicals Market Mergers & Acquisitions

The agrochemicals market mergers and acquisitions has a positive outlook at a global level due to the increase in different types of deals in the market like agreements, acquisitions, partnerships, mergers, etc., to cater to the increasing demand from the consumers. North America and Europe contributed a significant share to the overall agrochemicals mergers and acquisitions market, whereas Asia Pacific is projected to be the fastest-growing region. Both, developing and developed economies have a favorable market potential for agrochemicals, due to the increasing concerns regarding crop protection and pest infections.

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The deals for herbicides and crop protection chemicals segment are estimated to occupy the largest market share during the forecast period.

The herbicides and crop protection chemicals segment is estimated to hold the largest market share in the agrochemicals mergers and acquisitions market. Moreover, increasing awareness among consumers regarding better crop protection and increased productivity is encouraging the key players in the market to launch better products in this segment. Herbicides are slightly costly as compared to other agrochemicals like fungicides and insecticides.

The acquisitions segment is estimated to grow at the highest growth rate during the forecast period

Acquisitions help companies become the world leader in the agrochemicals business. These activities have allowed the company to become a strong competitive player in the agrochemicals market across the world. Most of the acquisitions happen to capture the other company’s vast product portfolio and vast geographic reach. Furthermore, it helps in capturing new markets through well-established distribution channels, innovation, and new product launches to gain a competitive edge.

Europe and North America are estimated to have the largest number of deals during the study period

The increase in the number of strategic deals in Europe and North America is because of the number of players operating in the market. Most of dominating agrochemicals players are operating widely in both of these regions and they acquire companies in the Asia Pacific region. This trend is usually because of the number of arable lands and dependency on agriculture in these regions. The market size and penetration of agrochemicals like fertilizers and pesticides are expected to be high in developing regions. Further, crop protection like herbicides, fungicides, and insecticides is expected to grow, due to frequent pest attacks.

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Spices and Seasonings Market Trends, Growth, Opportunities & Forecast

The global spices and seasonings market is estimated to be valued at USD 21.3 billion in 2021. It is projected to reach USD 27.4 billion by 2026, recording a CAGR of 5.2% during the forecast period. Globally, the spices & seasonings market is driven by the growing demand for convenience food products, clean label trends, and natural preservatives for the meat industry. However, the growing incidences of adulteration and contamination in the spices exported from developing countries such as India and China are prompting regulatory bodies in Europe and America to strengthen the safety regulations on imported spices and seasonings. Growth in food product innovations to incorporate natural ingredients, increase in demand for health and wellness products, and rise in demand for ethnic and authentic food products are emerging opportunities for the spices & seasonings market.

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Asia Pacific dominates the market valued at USD 27.4 billion by 2026

The usage of spices and seasonings in the industrial sector is less in the Asia Pacific region as compared to that in developed regions, which presents food processing industries with considerable untapped potential. The overall economic growth in the Asia Pacific region has led to an increase in urbanization and rapid industrialization, with a resultant rise in per capita income. These factors play a major role in the changing preference of consumers towards value-added food products. The region’s improved agricultural growth over the past decade, followed by advancements in the food industry, has provided new opportunities for the spices & seasonings industry. This region has a much-diversified flavor preference wherein consumers are constantly looking for new variants, which will drive the spices & seasonings market. India’s spices & seasonings industry has witnessed increasing varieties of value-added spice & seasoning products in the ground, crushed, cracked blended, and dehydrated forms, in bulk and consumer packs.

Key Players in the Market

This report includes a study on the marketing and development strategies, along with a study on the product portfolios of the leading companies operating in the spices and seasonings market. It consists of the profiles of leading companies such as the major spices and seasonings manufacturers include McCormick & Company, Inc. (US), Olam International (Singapore), Ajinomoto Co. Inc. (Japan), Associated British Foods plc (UK), Kerry Group plc (Ireland), Sensient Technologies Corporation (US), Döhler Group (Germany), SHS Group (Ireland), and Worlée Gruppe (Germany). These players have focused on acquisitions to gain a larger market share in the spices & seasonings market.

Rapidly growing fast-food industry and increasing demand for convenience food propagating the demand

The changing perception of people about processed foods and the technological innovations in spice and seasoning processing techniques have led to an increase in demand for processed products and subsequently to the growth of the spices & seasonings market. Cinnamon is used to flavor a variety of foods, from confections to curries to beverages, and is popular in bakery goods in many places. Cinnamon also contains large amounts of polyphenol antioxidants. The antioxidants in cinnamon have been found to have anti-inflammatory effects; also, consumption of cinnamon is associated with a short-term reduction in blood pressure. All these benefits have significantly increased the consumption of cinnamon across the world.

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Meat & Poultry products account for the most share in the global spices & seasonings market

The meat & poultry products segment accounted for the largest value during the forecast period, probably because spices stimulate the appetite, adds flavor, and acts as natural preservatives for meat and poultry products. Different spices and seasonings such as pepper, cinnamon, cardamom, cumin, turmeric, and capsicum are applied to meatloaves, sausages, salamis, and other processed meat & poultry food products. Both fresh and frozen meats can be spiced and marinated before storage. All these factors have resulted in the high use of spices in the preparation of meat products. Hence, resulting in a high market share. Commercial meat processing plants use spice extracts in place of natural spices. Seasonings and spices used for sausage making are usually fresh as most consumers prefer the taste of freshly made food that often comes from spices. Spices such as garlic, pepper, and chili play a crucial role in the antioxidant and natural preservatives in fermented meat products.

Food Disinfection Market is Expected to Grow $14.9 billion by 2025

Asia Pacific is estimated to hold the largest market share during the forecast period

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Meat & poultry, by food processing, is estimated to hold the largest market share during the forecast period

Hydrogen peroxide and peracetic acid, by chemical type, is estimated to hold the largest share in the food disinfection market during the forecast period

The hydrogen peroxide and peracetic acid segment accounts for the largest share and is also projected to grow at the fastest rate during the forecast period. Hydrogen peroxide is the most used disinfectant in the food industry. It is characterized by its economical nature as compared to alcohols. Along with disinfection of the food processing equipment, hydrogen peroxide as a disinfectant also has its application in packaging materials that have direct contact with the food.

Biorational Pesticides Market Size, Share & Forecast by 2028

The global biorational pesticides market will grow from USD 7.5 billion in 2023 to USD 15.1 billion by 2028, growing at a CAGR of 15.2% during the forecast period. Organic agriculture, prioritizing natural and sustainable methods while shunning synthetic chemicals, has been pivotal. It underscores a focus on eco-friendly solutions and aligns perfectly with the essence of biorational pesticides—derived from natural origins and demonstrating minimal environmental impact. This mutual alignment complements the core principles of organic farming, fostering the heightened adoption of biorational pesticides within this evolving agricultural landscape.

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The botanical source of the biorational pesticides segment is driving the market due to simpler storage needs and broad-spectrum effect against insects, fungi, or other pests

Pesticides derived from plant sources or their extracts, known as botanical-based pesticides, frequently exhibit characteristics that enhance their stability during storage. These compounds, originating from plants, often possess inherent stability, mitigating rapid degradation or breakdown under standard storage conditions. This inherent stability contributes to an extended shelf life in comparison to certain microbial-based pesticides.

In terms of storage requirements, botanical-based pesticides typically demand simpler conditions than some microbial-based counterparts. While they may require standard storage practices, such as averting extreme temperatures or excessive moisture, they generally do not mandate specialized storage facilities or rigorous environmental controls.

Liquid formulation segment exhibits highest CAGR of 15.3%, driving biorational pesticides market growth

Liquid formulations of pesticides present distinct advantages over their dry counterparts, propelling their increased market demand. Their ease of application stands out as a primary factor, as liquids allow for more uniform spraying over large areas, ensuring enhanced coverage, particularly on uneven or densely foliated surfaces. This attribute facilitates efficient application, contributing to better pest management outcomes.

North America accounts largest share in the biorational pesticides market and witnessing growth due to tight regulations and limitations on the application of conventional chemical pesticides

The agricultural sector in North America is characterized by a variety of farming systems, including large-scale commercial operations and smaller organic and specialty crop farms. This diverse landscape creates favorable conditions for the utilization of biorational pesticides across a wide range of crops.

In North America, regulatory bodies have erected robust frameworks, rigorously scrutinizing the usage of conventional pesticides, fueled by apprehensions encompassing safety and environmental repercussions. These stringent measures have triggered a surge in the quest for biorational pesticides, esteemed for their perceived safety and eco-friendly attributes. A significant milestone unfolded when the U.S. Environmental Protection Agency (EPA) championed the cause of shielding children and agricultural workers from the perils of a hazardous pesticide with ties to enduring cognitive impairments.

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Key Players

The key players in the biorational pesticides market include BASF SE (Germany), Bayer AG (Germany), UPL (India), FMC Corporation (US), Syngenta AG (Switzerland), Novozymes A/S (Denmark), Sumitomo Chemical Co., Ltd (Japan), Pro Farm Group Inc (US), Koppert (Netherlands), Valent BioSciences LLC (US), Gowan Company (US), Certis Biologicals (US), Biobest Group (Belgium), BIONEMA (UK), and Vestaron Corporation (US).

Collagen Industry is Expected to Grow $7.4 billion by 2030

The global collagen market, valued at USD 5.1 Billion in 2023, showcases a remarkable growth projection, anticipated to escalate to USD 7.4 Billion by 2030, indicating a robust compound annual growth rate (CAGR) of 5.3% during the forecast period. The global demand for collagen is escalating due to a convergence of factors spanning health and wellness trends, an aging population seeking remedies for age-related concerns, the beauty and cosmetics industry’s reliance on collagen for anti-aging products, and the integration of collagen into functional foods and beverages to cater to nutritional needs.

US is poised to maintain its dominant position within the North American collagen market throughout the forecast period.

The expansion of the pharmaceutical sector in the United States can be attributed to the rising incidence of chronic diseases and advancements in drug delivery technology. Collagen finds extensive use in the medical and pharmaceutical domains, including applications in collagen biomaterial, wound care, pain management, combating bacterial pathogens, and addressing surgical adhesions. The increasing prevalence of conditions such as arthritis and obesity is expected to boost the demand for collagen and collagen proteins in the region, given collagen’s effectiveness in treating rheumatoid arthritis and fragile bones. Additionally, various collagen proteins play diverse roles in dietary supplements and nutraceutical ingredients. In dentistry, collagen peptides serve as hemostatic agents, facilitating rapid blood coagulation in arterial bleeding, especially those extracted from fish and administered orally. The versatile properties of collagen, including elasticity and reparative capabilities, make it widely applicable in dentistry.

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The marine segment in the collagen market is poised for remarkable growth with the highest CAGR in the upcoming forecast period.

The marine source of collagen has swiftly emerged as the frontrunner in the collagen market, experiencing unparalleled growth for several compelling reasons. Its sustainability, derived from fish by-products that minimize waste, aligns with the growing environmental consciousness among consumers. Renowned for its high bioavailability, marine collagen is easily absorbed by the body, making it an efficient choice for supplementation. Its versatility allows for diverse applications in dietary supplements, cosmetics, and medical products, catering to a broad spectrum of consumer needs.

The nutritional products segment within the collagen market emerged as a pivotal force in 2022, steering the market’s momentum.

The escalating demand for collagen in nutritional products worldwide can be attributed to a confluence of factors. With a growing awareness of collagen’s pivotal role in maintaining skin elasticity, joint health, and overall vitality, consumers are increasingly turning to collagen supplementation. This trend is particularly pronounced among the aging population seeking preventive measures against signs of aging, as collagen production naturally declines with age. Simultaneously, the fitness and wellness boom has propelled collagen into the spotlight, as athletes recognize its potential to support joint flexibility and aid in post-exercise recovery. This multifaceted appeal, combined with collagen’s adaptability in various forms and its integration into skincare and beauty regimes, has fueled its surge in demand as a key ingredient in nutritional products.

Seaweed Cultivation Market to Hit $30.2 billion by 2025

The seaweed cultivation market size is estimated to be valued at USD 16.7 billion in 2020 and is projected to reach USD 30.2 billion by 2025, recording a CAGR of 12.6% during the forecast period, in terms of value. Seaweeds are plant-like organisms that are also known as marine microalgae; they are generally attached to a rock or other hard substratum in coastal areas. The classification of seaweeds is based on various properties, such as pigmentation, the organization of photosynthetic membranes, the chemical nature of the photosynthetic storage product, and other morphological features. The application of seaweeds dates back to the fourth and sixth centuries in Japan and China, respectively.

Asia Pacific is projected to dominate the regional seaweed cultivation market through 2025

Due to the increasing presence of tropical rainforests in the Asia Pacific, various species of seaweeds are found in this region. With a wide variety of seaweed species in this region and increasing production of the seaweed-based products, Asia Pacific remains the largest supplier of seaweeds to both domestic and export markets. In addition, the bulk of seaweeds in this region is obtained from culturing (harvested through aquaculture). The key seaweed types that are in demand in this region include nori, kombu, and wakame. They are increasingly used in food preparations in the Chinese and Japanese diets. As seaweeds are nutrition-dense and are increasingly used as an ingredient in processed food, consumers prefer spending on processed food for healthy diets. The demand for clean labels and organic products is on the rise, which is also leading to the increasing use of seaweeds as organic fertilizers in the agriculture industry. The other industrial applications of seaweeds in the region include pharmaceuticals, agriculture, cosmetics, biofuel, and feed additives.

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Key Players in the Market

This report includes a study on the marketing and development strategies, along with the product portfolios of leading companies. It consists of profiles of leading companies, such as Cargill, Incorporated (US), DuPont (US), Groupe Roullier (France), CP Kelco U.S., Inc. (US), Acadian Seaplants (US), Qingdao Gather Great Ocean Algae Industry Group (China), Qingdao Seawin Biotech Group Co. Ltd. (China), Qingdao Bright Moon Seaweed Group Co. (China), Seaweed Energy Solutions AS (Norway), The Seaweed Company (Netherlands), Algea (Norway), Seasol (Australia), Gelymar (Chile), Algaia (France), CEAMSA (Spain), COMPO EXPERT (Germany), Leili (China), Irish Seaweeds (Ireland) and AtSeaNova (Belgium).

The food segment is projected to account for a major share in the market during the forecast period

Seaweed is used as an ingredient in food products and is consumed directly in countries such as Japan, Korea, and China since ancient times. As it is rich in nutrients such as high iodine, calcium, magnesium, iron, vitamin, antioxidant, and fiber, seaweed, is widely considered a healthy food. Moreover, seaweeds have various applications as a thickening and gelling agent in processed food products such as sausages, bread, creams, cheese, dairy drinks, and candies. In addition, the use of seaweeds for the manufacturing of low-calorie ice creams and cakes is further projected to fuel the market growth.

Wet Pet Food Market is Expected to Grow $31.7 billion by 2028

The wet pet food market is estimated at USD 25.5 billion in 2023 and is projected to reach USD 31.7 billion by 2028, at a CAGR of 4.5% from 2023 to 2028. The growing influence of pet-centric social media platforms has fundamentally transformed the way individuals perceive, interact, and care for their animal companions. The pervasive influence of pet-centric social media platforms has fundamentally altered the way pet owners engage with and perceive their animal companions. As these platforms enable individuals to showcase their pets, share anecdotes, and access a wealth of information, a profound cultural shift has transpired, placing pets at the center of households and fostering an increased emotional bond between owners and their pets.

Key Players in the Market

Nestlé (Switzerland)
Mars, Incorporated (US)
Colgate-Palmolive Company (US)
Unicharm Corporation (Japan)
Thai Union Group PCL (Thailand)
Charoen Pokphand Foods PCL (Thailand)
General Mills Inc. (US)
The J.M. Smucker Company (US)

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Asia Pacific is estimated to grow at the highest CAGR in the wet pet food market

Asia Pacific’s wet pet food market is experiencing significant growth, with the highest CAGR. This surge can be attributed to a confluence of factors that collectively contribute to the region’s flourishing pet food industry. One of the key drivers is the rising disposable incomes across various economies in the Asia Pacific region. As disposable incomes increase, pet owners are more inclined to prioritize premium and specialized products, including wet pet food, for their beloved companions. Moreover, growing urbanization and changing lifestyles have led to an increase in pet ownership, further boosting the demand for high-quality pet food. The increasing popularity of online platforms, particularly social media and e-commerce also has played a pivotal role in driving the growth of the wet pet food market in Asia Pacific. Social media has facilitated the dissemination of information regarding pet care and nutrition, encouraging pet owners to seek out healthier and nutritionally balanced food options for their pets. The convenience offered by e-commerce platforms enables consumers to easily access a wide array of wet pet food products, fostering its adoption.

The cats in the by-pet segment is estimated to grow at significant CAGR during the forecasted period

In recent years, there has been a significant rise in cat adoption rates across various nations. Traditionally, dog adoption dominated the pet adoption landscape, but a noticeable shift has occurred as more people are opting to bring cats into their homes. Cats have rapidly ascended to become the second most adopted pets after dogs. This shift in adoption trends can be attributed to the unique appeal of cats as low-maintenance, apartment-friendly companions, making them an ideal choice for urban lifestyles. Moreover, as feline ownership becomes more widespread, pet owners are displaying heightened awareness of the nutritional requirements of their furry companions. Cats’ distinct dietary needs, including higher protein intake and hydration levels, align well with the attributes of wet pet food. Additionally, the perception of wet pet food as a more palatable and convenient option further bolsters its demand for cats.