The key players profiled in the plant growth regulators market, which have a strong global presence include BASF (Germany), Dow Chemical (US), Syngenta (Switzerland), FMC Corporation (US), and Nufarm (Australia). Other players include Bayer CropScience (Germany), Nippon Soda (Japan), Tata Chemicals (India), Valent Biosciences (US), Xinyi Industrial (China), ADAMA (Israel), and Arysta LifeScience (France).

The key market players adopted various growth strategies such as expansions, mergers & acquisitions to cater to the increasing demand for plant growth regulators. Companies have been expanding their operations in various geographies across the globe to establish themselves as leading players in the plant growth regulators market.

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Based on type, the plant growth regulators market has been segmented into cytokinins, auxins, gibberellins, and ethylene, wherein the gibberellins segment is projected to grow at the highest CAGR during the forecast period. There is a total of 80 different gibberellin compounds which exist in plants; however, only gibberellic acid (GA3) and GA4+7 compounds are the most popularly used varieties. Gibberellins are available in around 126 forms, not only in plants but also in fungi and bacteria. The wider availability and efficiency to induce growth in smaller quantities makes it as the fastest-growing segment.

Plant growth regulators or phytohormones are segmented as plant growth promotors and plant growth inhibitors as per their functionality. The plant growth promoters segment accounted for a larger share of the global plant growth regulators market in 2017. Some of the most popular plant growth promoters include auxins, gibberellins, and cytokinins. They help in growth and development during flowering, fruiting, root initiation, and overall increase in yield. Plant growth promoters are used in various fruit & vegetables to enhance the flowering process. With the growing demand for high value crops such as fruits, the demand for plant growth promotors is also increasing.

Companies such as BASF and FMC Corporation are focusing on expanding their plant growth regulator manufacturing capacity to strengthen their presence in the market. Some key companies also adopted strategies such as agreements and acquisitions to expand their reach geographically.

Syngenta, one of the global leaders in the plant growth regulators market, offers a wide range of plant growth regulator products to increase crop yield and improve food quality. The company has advanced manufacturing facilities in Switzerland, the US, UK, France, India, China, and Brazil. Syngenta focuses on strengthening its market position by adopting strategies such as expansions by setting up new facilities as well as expanding the capacities of its existing facilities. In October 2016, Syngenta set up production facilities in Brazil and Switzerland, which expanded its production capacity to cater to the increasing demand for plant growth regulators in these countries.

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BASF provides plant growth regulator products based on natural plant hormones such as cytokinins, gibberellins, auxins, ethylene, and abscisic acid for various applications such as stimulation of cell multiplication in roots and tillers, development of all plant organs, elongation & division of cells, and inhibition of plant growth and ripening. The company invests in expansions for the development of new facilities to cater to its widespread customer base and focuses on establishing new facilities to stay ahead of its competitors. In April 2016, the company set up an R&D center in Germany for the development of biological crop protection and seed solutions. In September 2017, BASF set up a manufacturing facility in Canada. This expansion helped the company to provide plant growth regulators across the North American and European markets.

India and China being the most populated countries led to higher demand for food in the region resulting in adoption of practices such as use of plant growth regulators. In 2017, the Asia Pacific region accounted the higher share in the global market for plant growth regulators. According to MarketsandMarkets, factors such as rapid technical advancements, government encouragement for organic farming, and increase in crop production drives the plant growth regulators market in the Asia Pacific region. Plant growth regulators are receiving acceptance as they are expected to increase long-term agricultural productivity and help realize the goal of food self-sufficiency.

The global irrigation automation market is estimated to account for a value of USD 2.8billion in 2020 and is projected to grow at a CAGR 18.5% from 2020, to reach a value of USD 6.7billion by 2025. The irrigation automation market is projected to witness significant growth due to increasing water scarcity and droughts across the globe. Increased farm mechanization and developing irrigation infrastructure are expected to tackle the problem of water availability for agricultural processes.

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By irrigation type, the irrigation automation market has been segmented into sprinkler irrigation, drip irrigation, and surface irrigation. Drip irrigation system accounted for the largest market share in 2020, by value, in the irrigation automation market as it is the most preferred and effective method of irrigation which ensures root-to-root watering without water wastage in the form of evaporation or run-off.

The market for irrigation automation, by the system, has been segmented into automatic and semi-automatic. The semi-automatic segment accounted for the larger market share in 2020, by value, in the irrigation automation market due to its lower cost of installation and maintenance which is a key factor for small farm holding farmers when opting for irrigation automation systems.

The market for irrigation automation, by end-use application, has been segmented into agricultural and non-agricultural uses. The agricultural segment includes open field and greenhouses, whereas the non-agricultural segment includes golf courses, lawns, and sports grounds.

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The market for irrigation automation, by components, has been segmented into components, sensors, sprinklers, and valves. The sensors are further categorized into weather-based, soil-based, and fertigation sensors. The controller is the major component of the whole irrigation automation system which is integrated with other components.

Some of the major players in the irrigation automation marketareThe Toro Company (US), Hunter Industries (US), Valmont Industries Inc. (US), Rain Bird (US), Jain Irrigation Systems (India), Lindsay Corporation (US), and Netafim (Israel). New product & technology launchesand acquisitions are some of the major strategies adopted by the leading players in the irrigation automation market to enhance their market presence by diversifying their businesses geographically, strengthen their distribution networks, and expand their product portfolios.

According to MarketsandMarkets, the dietary fibers market is estimated to be valued at USD 5.3billion in 2020 and is projected to reach USD 9.6billion by 2025, recording a CAGR of 12.5% in terms of value. Due to thegrowth in the vegan population and alignment of consumers toward healthy lifestyles is going to drive the market.

There are various sources of dietary fibers such as fruits & vegetables, cereals & grains, legumes, and nuts and seeds. The extraction process is different for different sources. Fruit, vegetables, dried beans, and peas are known to have soluble dietary fibers, whereas the majority of whole grains are known to have insoluble fibers. Dietary fiber is the part of the plant that is indigestible by gastrointestinal enzymes. It is beneficial for digestive health. The regular use of dietary fibers either in raw form through fruits, vegetables, and grains or through supplements seems to reduce and prevent health problems such as constipation, high cholesterol level and blood sugar, and various other cardiovascular diseases.

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Asia Pacific is projected to witness the fastest growth in the dietary fibers market during the forecast period due to the globalization of business and technological innovations. The Rest of the World (RoW)dietary fibers market has been growing due to advancements in various industrial applications and a rise in demand in developed countries. Many players such as Lonza (Switzerland), Cargill (US), and Nexira (France) are looking toward the Asia Pacific market to capture the untapped potential and to expand their market share. One of the primary factors contributing to the growth of the dietary fibers market in the Asia Pacific and Rest of the World (RoW)regions is the increase in population in this region, which is driving the growth of the food & beverages, feed, textiles & leather, and pulp & paperindustries.These are the main factors driving the market growth for dietary fibers in Asia Pacific.

The global taste modulators market was valued at USD 994.7 million in 2017 and is projected to reach USD 1,758.7 million by 2023, at a CAGR of 10.2% during the forecast period. The key players in the taste modulators market include DSM (Netherlands), Kerry (Ireland), Ingredion (US), Givaudan (Switzerland), Firmenich (Switzerland), International Flavors and Fragrances (US), Symrise (Germany), Sensient Technologies (US), The Flavor Factory (US), Carmi Flavor & Fragrance (US), Flavorchem Corporation (US), and Senomyx (California). These key players focused on various business strategies such as new product launches, agreements, and expansions to increase their market presence. DSM and Kerry are the top two companies in the taste modulators market based on overall revenues, product offerings, and strategic activities related to taste modulators.

The sweet modulators segment is estimated to dominate the global taste modulators market in 2018. Sweet modulators provide a sweet taste with zero calories to food products. It is used by manufacturers to restore the sweet taste. Taste modulators are gaining popularity among consumers owing to enhanced taste and nutritional benefits.

Beverages are broadly classified into two categories, namely, alcoholic and non-alcoholic beverages. The non-alcoholic beverages segment was the largest; it includes both carbonated drinks and non-carbonated beverages such as juices, energy drinks, sports drinks, and fortified drinks. Taste modulators are used to alter the taste and support the reduction of calories in drinks (being used in conjunction with sugar substitutes) to meet consumer demand for healthy beverage products.

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DSM is one of the major companies involved in the manufacturing of nutritional & pharmaceutical ingredients, biomedical materials, thermoplastics, resins, and industrial chemicals. The company has its presence in more than 60 countries and manufacturing facilities in more than 40 countries. It is consistently focused on product innovation, skillful marketing, and product promotion with R&D centers in domestic as well as international markets in China, India, the US, Canada, Australia, the UK, and Germany. The company’s subsidiaries include Fortitech, Inc. (US), Microbia, Inc. (US), DSM Food Specialties B.V. (Netherlands), Aland (Jiangsu) Nutraceutical Co., Ltd. (China), DSM Nutritional Products AG (Switzerland), DSM Dyneema LLC (US), DSM India Private Limited (India), and Ocean Nutrition Canada (Canada). The company also focuses on new product launch as a strategy; in November 2017, the company launched ModuMax, a taste modulator which is natural and allergen-free. Consumers can use it without compromising on the actual taste of the food product.

Kerry Group is involved in the marketing and production of consumer food products. It operates through two business segments, namely, taste & nutrition and consumer foods. Globally, the company has its presence in the US, the UK, Australia, Malaysia, Singapore, Germany, and New Zealand. It has 130 manufacturing locations and operations in 27 countries across the globe. The subsidiaries of the company include Kerry Ingredients Australia Pty. Ltd., Kerry Ingredients Malaysia, Kerry Ingredients North America, Kerry Agribusiness Ireland, Dera Holding NV (Belgium), Kerry Ingredients France S.A.S., Kerry Foods GmbH (Germany), Cremo Ingredients A/S (Denmark), Kerry Ingredients Italia S.p.A., Kerry Polska Sp. z.o.o. (Poland), and Kerry Ingredients UK. The company also focuses on new product launch as a strategy; in October 2017, it launched a new taste modulator to cut sugar content by almost one-third. This launch would help the company to expand its product line to meet the consumer demand for low-calorie food products.

The Asia Pacific region is expected to grow at the highest CAGR during the forecast period. China and India have witnessed major growth in the taste modulators market, acquiring significant shares in the region. The region witnesses a high demand for taste modulators due to the rise in meat consumption, population growth, and increase in awareness about healthy & nutritional food products.

The food certification market is estimated to be valued at USD 8.45 Billion in 2017, and is projected to reach USD 11.45 Billion at a CAGR of 5.2% from 2017 to 2022. This market is driven by the increasing consumer awareness about certified food products and rising prevalence of foodborne illnesses. Food manufacturers have been gaining consumer trust by voluntary adoption of certification programs. They are also inclined to enhancing the diversified product portfolio and brand value. The growth of the processed meat industry has been driving the food certification market.

The free-from segment of the global food certification market is projected to grow at the highest CAGR during the forecast period. It includes a variety of food ingredients or processed foods that are labeled with “free-from” certifications. Increase in demand for gluten-free and allergen-free certified products as well as organic foods which are free from chemical fertilizers, pesticides, GMOs, and growth regulators is projected to drive the growth of this segment in the next five years.

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The high-risk foods segment, by risk category, is projected to grow at a relatively higher rate during the forecast period. Due to their highly perishable nature, stringent quality standards are maintained while manufacturing, storing, and transporting these products. Strong regulations are imposed by the governments across the world for the manufacturing, handling, and trading of high-risk products. Therefore, this segment is projected to grow at the highest CAGR during the review period.

The key market players adopted strategies such as expansions, acquisitions, agreements, partnerships, accreditations, and new service launches to meet the growing demand for food certifications.

The active players in the food certification market include Dekra (Germany), Intertek (UK), TÜV SÜD (Germany), SGS (Switzerland), DNV (Norway), Bureau Veritas (France), Eurofins (Luxembourg), Lloyd’s Register (UK), AsureQuality (New Zealand), Kiwa Sverige (Sweden), ALS Limited (Australia), and UL LLC (US).

DEKRA is one of the leading organizations in the testing & certification market. DEKRA provides certification services through its industrial division, in nearly 200 countries, and works with more than 100 partners around the globe for local approvals. Certification services are offered throughout the product lifecycle. DEKRA food certifications comply with international safety standards. It offers certifications according to the international standards as well as first- and second-party audits. The company’s product testing & certification service unit expanded the range of services that it offers by setting up laboratories in Europe and Asia, owing to the growing awareness of food quality testing & certification. In November 2014, DEKRA acquired RCI Safety, a global safety consulting and solutions firm headquartered in the US.

Bureau Veritas is a global leader providing testing, inspection, and certification to meet the growing challenges of quality, safety, environmental protection, and social responsibility. Bureau Veritas has 900 accreditations and delegations. It is certified ISO 9001 and was the first to have its network accredited with ISO 17020. The company is a member of specialized international organizations, such as the Grain and Feed Trade Association (GAFTA), the Federation of Oilseeds and Fats Association (FOSFA), the Sugar Association of London (SAL), and the Agri Committee of the International Federation of Inspection Agencies (IFIA). The company operates in 140 countries across the Americas, Europe, the Middle East, Africa, and Asia Pacific. In April 2016, Bureau Veritas, in partnership with AsureQuality (New Zealand), acquired Dairy Technical Services (Australia). This acquisition enabled Bureau Veritas to access agri-food markets in Asia Pacific and offer a large range of services that help companies to reduce risk, ensure quality, and improve productivity throughout the supply chain.

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The North American region is projected to grow at the highest CAGR during the forecast period. The North American market is mainly driven by the strong food safety regulations imposed by the governments across the North American countries for imported goods.

The US accounted for the largest country-wise market for food certification in the North American region, and is majorly driven by the factors such as initiatives taken by the US government pertaining to certification and accreditation services and promotion of food certifications such as Safe Food Quality (SQF), GlobalGAP, and British Retail Consortium (BRC). Canada is the second-largest food certification market in this region. The stringency of food safety and import-export regulations imposed by the Canadian government are driving the market in the country.

The food sterilization equipment market is projected to reach USD 922.7 million by 2023, at a CAGR of 6.3% from 2018. This market is mainly being driven by rising instances of foodborne diseases and growing awareness about food safety among consumers. Factors such as increasing consumption of sterilized food products in the emerging markets of the Asia Pacific and Europe are also projected to drive the growth of the food sterilization equipment market.

The dried fruits & nuts segment is projected to grow at the highest CAGR from 2018 to 2023. Dried fruits and nuts are consumed as a snack and are used as ingredients in various confectionery and bakery products. Insects, mites, and microbes can spoil dried fruits and nuts, and degrade its quality. To maintain the quality of the dried fruits and nuts, manufacturers are focusing on opting for food sterilization equipment. These factors are projected to drive the growth of the market in this segment.

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The radiation segment of the food sterilization equipment market is projected to grow at the highest CAGR from 2018 to 2023. Radiation technology minimizes the presence of pathogens and reduces the speed of enzymes production, which eventually slows down the ripening, spoilage, and sprouting process in the food products.

The batch sterilization process is projected to witness the fastest growth between 2018 and 2023. This process involves minimal expenditure on the apparatus and assets as compared to the continuous sterilization system. Due to these factors, this process remains the most-preferred in various food application industries.

Asia Pacific is estimated to record the highest CAGR in the global market during the review period. The rising number of foodborne diseases is mainly due to the presence of allergens and pathogens s, which results in the contamination of food products from plastic, glass, and metal parts. Such factors are driving the food sterilization equipment market.

Manufacturers in the region are focusing on utilizing various sterilization technologies for packaging food products. Upcoming sterilization technologies such as aseptic packaging are being used by several food manufacturers due to its fast and easy process. In addition, leading technology solutions enable the manufacturers to offer better quality products, save production energy, and prevent the deformation of the packaged food product. The key market players in developing countries such as India and China are utilizing various sterilization processes to cater to the growing demand for packaged and processed food products.

This report includes a study of business strategies and the product portfolios of leading companies. It includes the profiles of leading companies such as JBT Corporation (John Bean Technologies) (US), Buhler (Switzerland), Ventilex (Netherlands), Surdry (Spain), Cosmed Group (US), Steriflow (France), Allpax (US), Hisaka (Japan), Systec (Germany), De Lama (Italy), Raphanel (Spain), Sun Sterifaab (India), and Industrial Sonomecanics (US).

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The agricultural surfactants market is projected to reach USD 1.88 Billion by 2022, growing at a CAGR of 6.46% from 2017. The growth of the agricultural surfactants market is driven by factors such as the growing demand for agrochemicals and the adoption of precision farming & protected agriculture.

Key players in the agricultural surfactants market include DowDuPont (US), BASF (Germany), AkzoNobel (Netherlands), Evonik (Germany), and Solvay (Belgium). Huntsman Corporation (US), Nufarm (Australia), Clariant (Switzerland), Helena Chemical Company (US), Croda International (UK), Stepan Company (US), and Wilbur-Ellis Company (US) are a few other key market players who also hold a significant share of the agricultural surfactants market.

DowDuPont produces and sells a wide range of products through its business units that include agriculture, materials science, and specialty products, globally. The company operates through eight segments-agriculture, performance materials & coatings, industrial intermediate & infrastructure, packaging & specialty plastics, electronics & imaging, nutrition & biosciences, transportation & advanced polymers, and safety & construction. The agriculture segment has a diverse worldwide network that markets and distributes the companys brands to customers, globally.

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Solvay is a chemical and advanced materials company and is involved in delivering innovative sustainable products and solutions. The company offers its products & services to diversified markets through segments such as agro, feed & food; automotive & aerospace; building & construction; consumer goods & healthcare; electrical & electronics; resources & environment; and industrial applications. It offers surfactants through its agro, feed & food segment. The company has offices across 58 countries at 139 locations, along with 21 major research and innovation centers across North America, Europe, Asia Pacific, and South America; this enables it to have a global market presence. In July 2015, Solvay opened an alkoxylation plant in Singapore, the largest in Asia. This expansion helped to cater to the growing demand for specialty surfactants in this region

AkzoNobel is a major producer and distributor of specialty chemicals, paints, and coatings. The company operates its business through three segments-decorative paints, performance coatings, and specialty chemicals. The company offers surfactants through its specialty chemicals segment for oil & gas, metals & mining, pharmaceutical, and agrochemical industries. AkzoNobel has a major presence in North America, Europe, South America, and the Asia Pacific. It has subsidiaries in more than 80 countries and supplies its products to a large number of business partners. In May 2017, AkzoNobel opened a new monochloroacetic acid (MCA) plant in Gujarat, India. This new plant would have the capacity of 35.27 KT/year (32,000 tonnes/year). The demand for MCA is growing in Asian countries, and it finds applications in agrochemicals, adhesives, pharmaceuticals, thermo-stabilizers, surfactants, and cosmetics.

The global industrial hemp market size is projected to grow from USD 4.6 billion in 2019 to USD 26.6 billion by 2025, recording a compound annual growth rate (CAGR) of 34.0% during the forecast period. Rising awareness among the consumers about the benefits of industrial hemp, increasing legalization to cultivate industrial hemp across different countries, and growing application scope of industrial hemp in diverse industries such as textile, pharmaceutical, food, beverages, personal care products, construction & material, furniture, and paper is driving the market for industrial hemp.

Key industrial hemp players include Hempco (Canada), Ecofibre (Australia), Hemp Inc. (US), GenCanna (US), HempFlax BV (Netherlands), Konoplex Group (Russia), Hemp Oil Canada (Canada), BAFA (Germany), Hemp Poland (Poland), Dun Agro (Netherlands), Colorado Hemp Works (US), Canah International (Romania), South Hemp Tecno (Italy), Plains Industrial Hemp Processing (Canada), and MH Medical Hemp (Germany). Agreements, joint ventures, and partnerships were the dominant strategies adopted by major players, followed by expansion. These strategies have helped them to increase their presence in different regions.

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The CBD hemp oil segment is projected to be the fastest-growing segment in the industrial hemp market during the forecast period.

The industrial hemp market is segmented, based on type, into hemp fiber, hemp seed, hemp seed oil, and CBD hemp oil. The CBD hemp oil segment is projected to be the fastest-growing segment in the industrial hemp market during the forecast period. This is attributed to the growing usage of CBD hemp oil in various applications such as personal care, health supplements, and food & beverages products. Furthermore, the numerous health benefits of CBD hemp oil make it useful to treat and prevent conditions like anxiety, depression, pain, and acne are also expected to drive the growth.

The food segment is projected to account for the largest market share in the industrial hemp market during the forecast period.

The industrial hemp market is segmented, based on application, into food, beverages, textiles, personal care products, pharmaceuticals, and others. The food segment is projected to be a leading segment in the industrial hemp market. This is attributed to the usage of hemp in food products, as these are rich in essential fatty acids (linoleic and linolenic); vitamin E; as well as minerals such as phosphorus, potassium, sodium, magnesium, calcium, zinc, iron, and protein. Hemp is mostly consumed in the form of hemp seed, raw or roasted. It is added to salads, smoothies, yogurt, and cereals. The growing consumption of plant-based protein, owing to the popularity of veganism, globally, is expected to increase the demand for hemp-based processed food products such as bars, flour, snacks, and cheese.

The European region is projected to be the fastest-growing region in the industrial hemp market during the forecast period.

The European region is projected to be the fastest-growing region in the industrial hemp market during the forecast period owing to growth in consumption of hemp seeds as food as well as their wide application in other food products such as smoothies, yogurt, cereals, and bars especially in countries such as Germany and the Netherlands. Furthermore, increasing legalization of industrial hemp in the European region in the coming years is expected to boost the industrial hemp market.

The meat substitutes market is estimated to be valued at USD 1.6 billion in 2019 and is projected to reach USD 3.5 billion by 2025, recording a CAGR of 12.0% during the forecast period. Growth of the meat substitutes market is driven by factors, such as the changing preferences of people for vegan food products as well as increasing obesity.

The key players in the meat substitutes market include Archer Daniels Midland Company (US), DuPont (US), Roquette Frères (France), Kerry (Ireland), Ingredion (US), The Nisshin OilliO Group,Ltd (Japan), Axiom Foods (US), Sotexpro S.A (France), Wilmar International Limited (Singapore), CRESPEL & DEITERS (Germany), CHS INC. (US), Suedzucker (Germany), MGP Ingredient (US), Puris (US), Sonic Biochem Ltd. (India),  The Top Health Ingredients (Canada), The Emsland Group (Germany), and Cargill (US).

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The tofu product segment is estimated to dominate the meat substitutes market due to the increasing acceptance of them among plant-based meat manufacturers

Tofu has been traditionally considered a meat substitute in many countries. This is due to its low cost and easy availability. Tofu also resembles the taste of meat and helps to replace pork, chicken, and beef products. Moreover, it also has a high nutritious value, the rising awareness about which is also propelling the market. In a few clinical studies, tofu is proved to provide protection against cancer, heart diseases, and also helps in lowering the levels of bad cholesterol or low-density lipoprotein. Thus, these factors are dominating the tofu segment globally.

The demand for pea protein, as a source, to remain high during the forecast period

The market for pea proteins as a source of meat substitutes projected to grow at the highest CAGR during the forecast period; the projected growth is owing to the high nutritious value that pea protein. Furthermore, the rise in disposable income among the increasing middle-class population of Europe is facilitating more expenditure on the premium, highly-priced, and pant-based meat products. Hence, the growing demand for vegan products in the region is expected to fuel the growth of pea protein meat substitutes.

The textured segment is estimated to dominate the meat substitutes market due to increasing acceptance of dry soy chunks for burger patties

The textured segment, by type, is projected to be the fastest-growing segment and is projected to account for a maximum market share during the forecast period. This is due to the low prices associated with textured protein. Also, they are easily available and require less refining compared to isolates and concentrates. As a result, plant-based meat manufacturers can focus on introducing products that can be accepted by consumers. These factors have propelled the growth of the segment in the market.

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The solid segment is estimated to dominate the meat substitutes market due to the increasing consumption by food manufacturers

The solid segment, by form, is projected to dominate the global meat substitutes market during the forecast period. This is due to the high consumption of solid meat substitutes in powder and chunks forms. Solid meat substitutes also help to increase the shelf-life of products, which help food manufacturers to buy solid meat substitutes at a wholesale level, which reduces the cost of raw materials. These factors have been driving the growth of this segment for the past few years.

With the increasing demand for plant-based meat, North America is estimated to dominate the meat substitutes market in 2019

The changing lifestyle and increasing buying power of consumers have increased the demand for meat substitutes. The growth of the region is owing to the increasing sale of plant-based meat products in North America and the rising acceptance of convenience foods among consumers due to their hectic lifestyles. Also, the inclination of the millennial population toward ready-to-eat foods drives the North American processed food market, which, in turn, is driving the demand for global meat substitutes.

The global taste modulators market was valued at USD 994.7 million in 2017 and is projected to reach USD 1,758.7 million by 2023, at a CAGR of 10.2% during the forecast period. The key players in the taste modulators market include DSM (Netherlands), Kerry (Ireland), Ingredion (US), Givaudan (Switzerland), Firmenich (Switzerland), International Flavors and Fragrances (US), Symrise (Germany), Sensient Technologies (US), The Flavor Factory (US), Carmi Flavor & Fragrance (US), Flavorchem Corporation (US), and Senomyx (California). These key players focused on various business strategies such as new product launches, agreements, and expansions to increase their market presence. DSM and Kerry are the top two companies in the taste modulators market based on overall revenues, product offerings, and strategic activities related to taste modulators.

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Beverages are broadly classified into two categories, namely, alcoholic and non-alcoholic beverages. The non-alcoholic beverages segment was the largest; it includes both carbonated drinks and non-carbonated beverages such as juices, energy drinks, sports drinks, and fortified drinks. Taste modulators are used to alter the taste and support the reduction of calories in drinks (being used in conjunction with sugar substitutes) to meet consumer demand for healthy beverage products.

The Asia Pacific region is expected to grow at the highest CAGR during the forecast period. China and India have witnessed major growth in the taste modulators market, acquiring significant shares in the region. The region witnesses a high demand for taste modulators due to the rise in meat consumption, population growth, and increase in awareness about healthy & nutritional food products.

DSM is one of the major companies involved in the manufacturing of nutritional & pharmaceutical ingredients, biomedical materials, thermoplastics, resins, and industrial chemicals. The company has its presence in more than 60 countries and manufacturing facilities in more than 40 countries. It is consistently focused on product innovation, skillful marketing, and product promotion with R&D centers in domestic as well as international markets in China, India, the US, Canada, Australia, the UK, and Germany. The company’s subsidiaries include Fortitech, Inc. (US), Microbia, Inc. (US), DSM Food Specialties B.V. (Netherlands), Aland (Jiangsu) Nutraceutical Co., Ltd. (China), DSM Nutritional Products AG (Switzerland), DSM Dyneema LLC (US), DSM India Private Limited (India), and Ocean Nutrition Canada (Canada). The company also focuses on new product launch as a strategy; in November 2017, the company launched ModuMax, a taste modulator which is natural and allergen-free. Consumers can use it without compromising on the actual taste of the food product.

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Kerry Group is involved in the marketing and production of consumer food products. It operates through two business segments, namely, taste & nutrition and consumer foods. Globally, the company has its presence in the US, the UK, Australia, Malaysia, Singapore, Germany, and New Zealand. It has 130 manufacturing locations and operations in 27 countries across the globe. The subsidiaries of the company include Kerry Ingredients Australia Pty. Ltd., Kerry Ingredients Malaysia, Kerry Ingredients North America, Kerry Agribusiness Ireland, Dera Holding NV (Belgium), Kerry Ingredients France S.A.S., Kerry Foods GmbH (Germany), Cremo Ingredients A/S (Denmark), Kerry Ingredients Italia S.p.A., Kerry Polska Sp. z.o.o. (Poland), and Kerry Ingredients UK. The company also focuses on new product launch as a strategy; in October 2017, it launched a new taste modulator to cut sugar content by almost one-third. This launch would help the company to expand its product line to meet the consumer demand for low-calorie food products.