nutrition – Trends & Forecast on Agricultural and Food Industry

The gummy supplements market is projected to reach USD 47.79 billion by 2030 from USD 24.39 billion in 2025, at a CAGR of 14.4%. The gummy supplements market is primarily driven by shifting consumer preferences toward health and wellness, with an increasing demand for convenient, tasty, and easy-to-consume dietary supplements. In North America, where health awareness is particularly high, consumers favor gummy supplements over traditional pills and capsules due to their enjoyable taste and user-friendly form. This market growth is further propelled by innovations in product formulations, including the introduction of natural, vegan, and plant-based ingredients, which align with contemporary consumer values. Additionally, the diverse product offerings target multiple age groups and address various health concerns, including immunity, bone health, and digestive support, thereby broadening the market appeal.

The expansion of e-commerce and pharmacy distribution channels enhances accessibility, while strategic marketing and personalized wellness trends contribute to sustained consumer engagement. Regulatory compliance, ensuring product safety and quality, also boosts market confidence. The interplay of convenience, innovation, and evolving lifestyle preferences constitutes the key drivers behind the robust growth of the gummy supplements market.

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Vitamins & minerals segment is projected to hold the largest share during the forecast period

The vitamin gummies hold the largest share in the gummy supplements market driven by the evolving consumer lifestyles and health priorities. Consumers are increasingly seeking convenient and enjoyable ways to meet their daily nutritional needs, and vitamin gummies offer a tastier, more palatable alternative to traditional pills and capsules. The appeal of these products is further enhanced by the growing demand for formulations that incorporate clean-label, sugar-free, vegan, and plant-based ingredients, reflecting broader trends toward natural and transparent wellness options.

The ability of vitamin gummies to combine multiple essential nutrients in a single, flavorful serving caters to consumers’ preferences for simplified health routines that support immunity, energy, and overall well-being. The expansion of accessible distribution channels, including e-commerce and retail pharmacies, plays a pivotal role in increasing consumer reach and adoption. These factors boost the vitamin gummies segment’s position as the market leader, making it the preferred choice for consumers across diverse age groups and geographies who seek convenient and trustworthy nutritional supplementation.

Adult segment is projected to hold the largest share during the forecast period

The adult segment commands the largest share of the gummy supplements market, driven by lifestyle factors and health awareness. Adults, particularly those aged 18–60, seek convenient and flavorful alternatives to traditional supplement formats that fit seamlessly into busy routines. The appeal of gummy supplements lies in their ability to mask the unpleasant taste and texture of conventional pills, combating “pill fatigue” commonly experienced by this demographic. Moreover, adults undergo various physical and metabolic changes across their life stages that intensify the need for targeted nutritional support, such as vitamins for immunity, bone health, and energy.

This demand is supported by the widespread health consciousness and a proactive approach to preventive care, with many adults actively incorporating gummies into their daily wellness regimens. Furthermore, the availability of adult-focused formulations and strategic distribution through pharmacies, supermarkets, and online platforms enhances accessibility, fostering sustained growth and dominance of this segment in the gummy supplement market.

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North America is expected to hold the largest market during the forecast period, driven by the increasing demand for preventive healthcare

The North American gummy supplements market stands as the largest regional segment globally, driven by a combination of rising health consciousness, increasing demand for convenient supplement formats, and a growing aging population focused on preventive healthcare. Consumers in this region prefer gummy supplements over traditional pills due to their pleasant taste, ease of consumption, and alignment with modern lifestyles demanding simplicity and enjoyment in wellness routines. Innovation plays a critical role, with manufacturers introducing sugar-free, high-absorption, and multifunctional gummy products tailored to support immunity, bone health, digestive wellness, and energy.

The expanding distribution channels, including pharmacies, supermarkets, and e-commerce platforms, facilitate widespread accessibility, while regulatory support for product safety and quality bolsters consumer trust. Additionally, sustainability trends in packaging and clean-label formulations resonate with the North American consumers, underpinning the region’s dominant market position and fueling robust growth prospects.

The report profiles key players such as Church & Dwight Co., Inc. (US), H&H Group (Hongkong), Amway (US), The Clorox Company (US), Bayer AG (Germany), Haleon Group of Companies (UK), Nestle (Switzerland), Unilever (UK), Otsuka Pharmaceutical Co., Ltd. (Japan), PharmaCare Laboratories Australia (Australia), and Swanson (US).

The global plant-based protein market is projected to be valued at USD 23.89 billion by 2025 and is expected to grow to USD 34.97 billion by 2030, registering a compound annual growth rate (CAGR) of 7.9% from 2025 to 2030. This growth is driven by a rising shift toward vegan and flexitarian diets, along with increasing consumer demand for plant-based meat and dairy alternatives.

Plant-based proteins have gained substantial popularity in recent years due to their high nutritional value, including a complete amino acid profile, high digestibility, and the ability to meet daily caloric and nutrient needs. Among the various sources, pea protein and other emerging alternatives have seen rapid growth, a trend expected to continue as more consumers look for soy-free options due to allergies and intolerances.

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Rising Demand for Milled Protein Flour

The milled protein flour segment is projected to witness notable growth during the forecast period. These flours, derived from sources such as soy, peas, lentils, and chickpeas, are finely ground to maximize protein content, making them ideal for use in bakery items, snacks, and meat substitutes. Their versatility and ability to enhance both texture and nutrition appeal strongly to health-conscious consumers and manufacturers alike.

Dominance of Conventional Plant-Based Proteins

The conventional plant-based protein segment is expected to maintain the largest market share throughout the forecast period. These proteins—sourced from ingredients like soy, wheat, peas, and chickpeas—are widely used in the food and beverage industry, particularly in baked goods, snack products, and meat analogs.

Manufacturers often prefer conventional plant-based proteins due to their scalability and ease of sourcing, without the regulatory constraints of organic certification. Additionally, conventional crops typically contain higher protein concentrations, owing to the use of fertilizers and other synthetic agricultural inputs, making them a practical solution for meeting growing global demand.

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Europe’s Significant Role in Market Growth

Europe is anticipated to hold a substantial share of the plant-based protein market during the forecast period. The region has seen a rapid increase in veganism, driven by rising sustainability concerns, health awareness, and changing consumer preferences.

This shift has not only influenced individual consumption patterns but also transformed industrial production strategies, prompting companies to innovate and expand their plant-based offerings. As the demand for meat alternatives grows, Europe remains a key region for investment and expansion in the plant-based protein sector.

Leading Plant-based Protein Companies:

The report profiles key players such as Cargill, Incorporated (US), ADM (US), Kerry Group PLC (Ireland), International Flavors & Fragrances Inc. (US), Ingredion Incorporated (US), Wilmar International Ltd. (Singapore), Roquette Frères (France), Glanbia PLC (Ireland), DSM-Firmenich (Switzerland), AGT Food and Ingredients (Canada), Tate & Lyle (UK), Burcon (Canada), Emsland Group (Germany), PURIS (US), and COSUCRA (Belgium).